Projects
Email MarketingOver the past 16 years Emailmovers has been at the heart of the UK email marketing industry supplying some of the largest data companies in the World, as well as helping over 2,000 direct clients to profit from email marketing and email data.
Throughout this time, we have pioneered the development of many new products and services, all of which aim to generate more revenue for our clients. In house triumphs have included developing our own delivery engine, online counting engine, data appending processes and email cleansing program. Being an entrepreneurial company we take great pride in constantly being the first to offer new services to our clients, through development of industry leading technologies. This is the reason why we are trusted by many National and International brands. |
NetworkingDigital Entrepreneur is a global network for entrepreneurs with a focus in the digital space.
We meet in cities around the World at least once a month for dinner (the #DigiDinner) to network, discuss, debate, create deals, learn and share. There is no pitching or selling although that said 90% of our members are working together. Speakers from Tesla, Amazon, Microsoft, Apple, Facebook and many others have joined us to debate the future of technology. Digital Entrepreneur organises also manages communities on WhatsApp and Facebook including the AI Dinner community of almost 1,000 members with an interest in Artificial Intelligence. |
Data Pipe + Machine Learning
Contact Enhance is currently in Beta. The idea is to help eliminate digital waste by increasing the relevancy of the messages we receive to a point where the message appears to have been written just for you.
The problem the vast majority of businesses have is that when we ask people to register with us for information about the products and services we offer, those people are only willing to provide a limited amount of information due to a number of pressures including:
Contact Enhance aims to resolve this issue by adding variables automatically from a number of different publicly available sources to each row of data. So a row containing the email address and first name goes on to include up to 99 additional variables from company name to company size, number of twitter followers to cash at bank.
This additional information allows the user to personalise their message to a much higher degree and increase relevancy significantly. This is why Contact Enhance can be referred to as a "data-pipe" because it pipes in data.
An additional feature of Contact Enhance I refer to as "lookalikes". This is where Contact Enhance uses the additional variables to identify other similar prospect records. The aim is to create a mathematical algorithm that can pick out 2,000 hot prospects from a database of 600,000 cold prospects. The algorithm is about as clever as a wagonload of monkeys right now but my hope is that with the help of a little machine learning the success rate of this algorithm will increase over time.
The problem the vast majority of businesses have is that when we ask people to register with us for information about the products and services we offer, those people are only willing to provide a limited amount of information due to a number of pressures including:
- Time pressures - they simply do not have the time to give us lots of information
- Physical pressures - from a mobile device it is difficult to enter the information on a small screen
- Knowledge pressures - they do not know the answers to the questions we are asking
- Trust pressures - they do not trust you with the information
Contact Enhance aims to resolve this issue by adding variables automatically from a number of different publicly available sources to each row of data. So a row containing the email address and first name goes on to include up to 99 additional variables from company name to company size, number of twitter followers to cash at bank.
This additional information allows the user to personalise their message to a much higher degree and increase relevancy significantly. This is why Contact Enhance can be referred to as a "data-pipe" because it pipes in data.
An additional feature of Contact Enhance I refer to as "lookalikes". This is where Contact Enhance uses the additional variables to identify other similar prospect records. The aim is to create a mathematical algorithm that can pick out 2,000 hot prospects from a database of 600,000 cold prospects. The algorithm is about as clever as a wagonload of monkeys right now but my hope is that with the help of a little machine learning the success rate of this algorithm will increase over time.
