Super Content has enough energy to magically move everyone through your pipeline at the same time and should be a crucial element of your digital marketing strategy. Here is why?
For years, many of us have relied on cold B2B email prospecting to drive target audiences to our websites and landing pages. This works well as a primary form of B2B lead generation when compared to PPC or Cold Calling for instance.
Once a prospect registers for further information they become a lead and more often than not, at this point in the customer B2B sales cycle a human takes over and begins to engage one to one.
At this stage your lead is still vulnerable however, they see your offer as relevant but they have not yet become an opportunity within your business (i.e. asked for a proposal) which is why your sales team spend so much time engaging with leads one to one. They are trying to move each lead to an opportunity, one at a time.
Super Content magically moves prospects to leads, leads to opportunities and opportunities to customers, all at the same time.
In my video below I explain what "Super Content" is and why it works so well. BOOM!
Thanks for reading, Duncan.