I, more than most understand the power of certain email marketing tools. Having worked in email marketing for almost 16 years I understand how a simple change can make a huge difference.
In this vlog I walk you through Sequential Autoresponders and how you can use them to drive engagement with B2B prospects.
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Super Content has enough energy to magically move everyone through your pipeline at the same time and should be a crucial element of your digital marketing strategy. Here is why?
For years, many of us have relied on cold B2B email prospecting to drive target audiences to our websites and landing pages. This works well as a primary form of B2B lead generation when compared to PPC or Cold Calling for instance.
Once a prospect registers for further information they become a lead and more often than not, at this point in the customer B2B sales cycle a human takes over and begins to engage one to one.
At this stage your lead is still vulnerable however, they see your offer as relevant but they have not yet become an opportunity within your business (i.e. asked for a proposal) which is why your sales team spend so much time engaging with leads one to one. They are trying to move each lead to an opportunity, one at a time.
Super Content magically moves prospects to leads, leads to opportunities and opportunities to customers, all at the same time.
In my video below I explain what "Super Content" is and why it works so well. BOOM!
Thanks for reading, Duncan.
If you want to see my mouth moving and words coming out then you can now subscribe to my channel on YouTube by clicking on the following link - http://www.youtube.com/c/DuncanGledhill. I will be vlogging about Email Marketing so if you are finding email a troublesome channel then you subscribe now.
In 2003, I founded Emailmovers and soon became the "the email guy". Not so long after, my brother and now business partner came on board and eventually took over running the business on a day to day basis.
I now focus on generating awareness of the Emailmovers brand as the UK's leading full service Email Marketing Agency using:
I enjoy working as part of a very small team and very much love what I do. Speaking to people, face to face, means the World to me. I love digital, but at the end of the day, it's a means to an end. I much prefer face to face.
To help me network more effectively I founded Digital Entrepreneur in 2010 and each month since have organised a number of different small private networking events lovingly referred to as "DigiDinners" to help me and the 20 odd members of Digital Entrepreneur stay abreast of advances in technology, specifically, marketing technology.
One of the projects I have been working on since 2016 is contactenhance.com. Contact Enhance is an app that suggests lookalike business prospects based on existing profiled business contact data.
I intend to update this blog more regularly now (at least once a week) with posts about the people I have met and the things I have learn't.