Splitting up your email addresses can help you to understand how many of your customers are using free email service providers like hotmail, gmail and aol then if you so wish isolate or remove them.
In this short video I show you how to split the email address up using google sheets and and the =REGEXEXTRACT(A1, "@(.+)") command.
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I, more than most understand the power of certain email marketing tools. Having worked in email marketing for almost 16 years I understand how a simple change can make a huge difference.
In this vlog I walk you through Sequential Autoresponders and how you can use them to drive engagement with B2B prospects.
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Super Content has enough energy to magically move everyone through your pipeline at the same time and should be a crucial element of your digital marketing strategy. Here is why?
For years, many of us have relied on cold B2B email prospecting to drive target audiences to our websites and landing pages. This works well as a primary form of B2B lead generation when compared to PPC or Cold Calling for instance.
Once a prospect registers for further information they become a lead and more often than not, at this point in the customer B2B sales cycle a human takes over and begins to engage one to one.
At this stage your lead is still vulnerable however, they see your offer as relevant but they have not yet become an opportunity within your business (i.e. asked for a proposal) which is why your sales team spend so much time engaging with leads one to one. They are trying to move each lead to an opportunity, one at a time.
Super Content magically moves prospects to leads, leads to opportunities and opportunities to customers, all at the same time.
In my video below I explain what "Super Content" is and why it works so well. BOOM!
Thanks for reading, Duncan.
The more content I have started creating, the more I have had to start thinking. I enjoy thinking and I enjoy discussing my ideas with people.
When Peter Scott came to speak at the inaugural AI Dinner in April 2019 we spoke for a moment after everyone else had left the room.
Bear in mind that Peter is a jet propulsion scientist, working at NASA for many years and now focused on artificial intelligence. We sat down and at first I was unsure of what exactly to say. He had not eaten and so began chipping away at some cold pasta.
I did not think for a moment that anything I could possibly say would be new to him, surely the neurons firing in my brain, generating thoughts and ideas would have fired many thousands of times in Peter's brain but when we began speaking he seemed somehow to think my ideas were worth discussing.
At this stage I realised that I was, to a degree borrowing Peter's brain. He seemed somehow to lend it to me for a few moments, he did not dismiss my ideas, nor agree with anything in particular. He seemed to simply pad the walls of our conversation with facts.
In my video today I wanted to try and summarise everything I have discovered over the last few weeks of testing emails. My brain has been at work, sending emails, looking at results, discussing learnings, testing theories and so on. Now, in this video I wanted to share my findings with you. A bit like how Peter shared his brain with me.
5 tips that changed everything for me over the last few weeks regarding #emailmarketing:
1) Give your #emailcampaign a purpose to make it stand out.
2) Use the "Preview Line" to summarise your email.
3) Send "Follow Up" emails - "Did you get my email?".
4) Hyper-personalise your email where possible.
5) Take a look at #MachineLearning to increase the relevancy of your email marketing campaign.
To watch my Friday video on my Youtube Channel please click on the link below now.
Introduction - Why Email Marketing?
Email marketing is is one of the most effective digital marketing channels. It is independent from any specific platform and when used correctly can generate sales revenue quickly and consistently.
The key benefits of email marketing are as follows:
Getting started can however appear difficult and complicated if you have never done it before. In this blog post I aim to break it down in to several steps to help get you started and will only use popular tools that are free to setup.
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Artificial Intelligence (AI) appears to be here to stay which means that whether you like it or not, you will probably have experienced #AI at some point in your life already. Probably without even knowing it.
So, what is artificial intelligence? Well, for me it is a set of processes that when combined give the illusion to a human of intelligence. I say "illusion" because as yet, computers are unable to make intelligent decisions entirely on their own. To do this they would need to be conscious and we are some way off this, it may indeed be impossible.
On this point I think it would be interesting to add a random generator to help developers break up their code. Let me explain. I have a robomower that is cutting my lawn 10 hours a day, 7 days a week. I wondered however if at some point in the future, it might start to leave trails on the lawn. Afterall, if I never move the perimeter wire it will eventually begin repeating its route. That is unless somehow it can fetch a random number from somewhere once a day in order to change the standard angle it rotates on. This would in effect mean that it never repeats a route.
A random number could be created quite easily using a mechanical process connected to a computer running a web server. A tidal measure for instance or wind pressure indicator.
I myself am interested in looking at machine learning (ML) to help predict open rates, click through rates and conversions from email campaigns sent by Emailmovers and Contact Enhance or perhaps eventually on behalf of our customers. If #ML can predict who will open an email (cold or hot) then it will effectively reduce the volume of emails we need to send which will in effect reduce our marketing costs.
Katie King spoke about her book AI in Marketing which I intend to dive into at some point over the next few weeks. You can get a copy here www.koganpage.com/AI-in-marketing.
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If you want to see my mouth moving and words coming out then you can now subscribe to my channel on YouTube by clicking on the following link - http://www.youtube.com/c/DuncanGledhill. I will be vlogging about Email Marketing so if you are finding email a troublesome channel then you subscribe now.
In 2003, I founded Emailmovers and soon became the "the email guy". Not so long after, my brother and now business partner came on board and eventually took over running the business on a day to day basis.
I now focus on generating awareness of the Emailmovers brand as the UK's leading full service Email Marketing Agency using:
I enjoy working as part of a very small team and very much love what I do. Speaking to people, face to face, means the World to me. I love digital, but at the end of the day, it's a means to an end. I much prefer face to face.
To help me network more effectively I founded Digital Entrepreneur in 2010 and each month since have organised a number of different small private networking events lovingly referred to as "DigiDinners" to help me and the 20 odd members of Digital Entrepreneur stay abreast of advances in technology, specifically, marketing technology.
One of the projects I have been working on since 2016 is contactenhance.com. Contact Enhance is an app that suggests lookalike business prospects based on existing profiled business contact data.
I intend to update this blog more regularly now (at least once a week) with posts about the people I have met and the things I have learn't.
As most of you know I spent last week in New York City creating the first U.S. Digital Entrepreneur Dinner. Something that takes times and lots of effort but nevertheless something that is critical to the success of Digital Entrepreneur as a global dinner network.
I spent a week in the city meeting entrepreneurs, visiting venues and getting to know how the city operates as a base for entrepreneurs - New York city is a city planners dream - it is based on a grid system with streets left to right and avenues going up and down (apart from Broadway).
The underground or Metro was great with a MetroCard costing $10 for a few journeys and cabs are everywhere. I noticed whilst using Uber that they actually offer much more than what is on offer in London including hand delivering stuff which makes sense.
The venue we finally used was called MIST in Harlem on 116th Street - this venue was also being used for the Periscope Summit so it was full of the crowd - the food was great (South African) and the staff were awesome. The venue for next month move to the Upper West Side - The Ribbon, 20 W. 72nd St.
Something I really liked about the city was that because of the buildings, everything is pretty near however the entrepreneur scene is still broken up with specific industries focusing on specific zones.
A great report by Endeavor Insight tells us that New York has become the secound largest tech hub in the world with entrepreneurs employing over 53,000 New Yorkers and between 2003 and 2013 the city tech sector grew twice as fast as Silicon Valleys with its companies raising more than $3.1B in 2013. That is a huge amount of money for a city that is so accessible.
The average tech founder in New York is 31 years old when she founds her company - in London we have only ever had a few ladies attend, amongst them are Penny Power OBE and Claire Jarrett - both are extraordinary entrepreneurs but that is not enough for the four years we have been running.
In the build up to the New York dinner I found that the balance was much better with plenty more female entrepreneurs available. Laura Mignott attended our first dinner which was great.
Take a look at the report, it makes a lot of sense and I think the findings match in general what I found when visiting.
When compared to London, tech seems to be a little more advanced than in London - I guess this might be because of how much tech comes out of San Francisco and New York then scales in the US first before jumping across to London.
Where scale is critical, London is important as it seems to be considered the launch pad for the rest of Europe - scale in the US, then build up a base in London and manage a European team from London - London liaises with the US team in English but employs foreign speakers - seems to make sense.
The route seems to run from London to New York then perhaps on to San Francisco or vice versa - but where in Europe does it then go next? Is it Berlin, perhaps Madrid?
I am in NYC this week, I arrived at the weekend - great flight with American Airlines - they even bumped me to business class which was great. Unfortunately we had a 3 hour wait at customs due to the fact that my passport is new but the flight was great. www.aa.com
Got to my hotel in the city, stayed at the maritime which was awesome, superb pillows, comfortable bed and the staff were very friendly. www.themaritime.com - I booked it with hoteltonight.com who do get some of the best rates if you can book last minute.
Ollie called me at 6am to let me know he was struggling with his homework so after 15 minutes of pretending to be awake (he thought I was 6 hours ahead, not behind) we called it a day deciding instead that Google would make more sense than me. Instead of going back to sleep however I ventured out in to NYC at 6:30am to get breakfast and have a walk around.
I made my way down to the financial district and eventually came across the 9/11 memorial, I lived in the states a few years ago when the word trade centre was hit the first time round, I think it was around 1994 - a bomb had exploded in the car park underneath one of the towers and caused enormous damage but obviously failed to bring the tower down. I remember at the time thinking how terrible it would be if one of the towers did ever come down.
To then watch (with 2 billion others) both towers collapse a few years later was shocking to say the least, completely surreal.
Walking around the memorial which is mostly underground like the Louvre in Paris it struck me as odd that the site would be turned into a museum but I suppose it is no different to the WWII memorials and museums I have visited in France and Belgium.
If watching it on TV was surreal then I had no idea how being upfront with it all would feel and whilst at first I was a little hesitant to go ahead with the visit I decided that as I was in NYC and it was September I should go ahead nevertheless.
Something that jumped out at me from the very start was the number of emergency services personnel that responded to the crisis and ventured in to both towers and as a result perished - these guys were going up whilst everyone was coming down - they were going up because they knew people at the top had no way of getting down and needed help. I wonder how scared they felt? Did they know there was a risk it would collapse?
Not much survived the collapse although parts of the planes were found - however another thing that did survive was a part of the antenna at the top which is pictured on the left.
Some of the stuff was very difficult to handle, the "jumpers" video was very very difficult, people jumping out from above where the planes hit. Also, in a room there is a looping video of family members talking about the people who lost their lives.
The memorial does not focus on just NYC but also the other locations that were targeted - the messages people left for loved ones were heart breaking.
I re-emerged in the sunlight to find I had spent almost 2 hours wandering around inside the memorial and spent the rest of the day noticing the best of NYC. In a store uptown where I was buying some shorts a guy was buying a homeless person clothes, in a supermarket a guy was buying cans of soup for a soup kitchen.
I really like NYC - it has a special energy, something I certainly never noticed back in 1994 - it used to come across as quite cold and tough, it was in all the movies all the time and was almost untouchable, almost fairy tale like - perhaps this energy is as a result of 9/11, maybe not - either way there is a gentle, kind nature to the city and the people and it makes you feel like "giving something back" - strangely addictive.