The more content I have started creating, the more I have had to start thinking.  I enjoy thinking and I enjoy discussing my ideas with people.

When Peter Scott came to speak at the inaugural AI Dinner in April 2019 we spoke for a moment after everyone else had left the room.

Bear in mind that Peter is a jet propulsion scientist, working at NASA for many years and now focused on artificial intelligence.  We sat down and at first I was unsure of what exactly to say.  He had not eaten and so began chipping away at some cold pasta.

I did not think for a moment that anything I could possibly say would be new to him, surely the neurons firing in my brain, generating thoughts and ideas would have fired many thousands of times in Peter's brain but when we began speaking he seemed somehow to think my ideas were worth discussing.

At this stage I realised that I was, to a degree borrowing Peter's brain.  He seemed somehow to lend it to me for a few moments, he did not dismiss my ideas, nor agree with anything in particular.  He seemed to simply pad the walls of our conversation with facts.

In my video today I wanted to try and summarise everything I have discovered over the last few weeks of testing emails.  My brain has been at work, sending emails, looking at results, discussing learnings, testing theories and so on.  Now, in this video I wanted to share my findings with you.  A bit like how Peter shared his brain with me.

5 tips that changed everything for me over the last few weeks regarding #emailmarketing:

1) Give your #emailcampaign a purpose to make it stand out.
2) Use the "Preview Line" to summarise your email.
3) Send "Follow Up" emails - "Did you get my email?".
4) Hyper-personalise your email where possible.
5) Take a look at #MachineLearning to increase the relevancy of your email marketing campaign. 

To watch my Friday video on my Youtube Channel please click on the link below now.

Email marketing is is one of the most effective digital marketing channels.  It is independent from any specific platform and when used correctly can generate sales revenue quickly and consistently.

The key benefits of email marketing are as follows:

• Once a person subscribes to your email list you can contact them with information about your products and services to generate sales revenue for your business.
• Email marketing is relatively inexpensive when compared to direct mail or telesales.
• Your email campaigns can be tracked allowing you to see what your audience is responding to.

​Getting started can however appear difficult and complicated if you have never done it before.  In this blog post I aim to break it down in to several steps to help get you started and will only use popular tools that are free to setup.