AI in Marketing
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Artificial Intelligence (AI) appears to be here to stay which means that whether you like it or not, you will probably have experienced #AI at some point in your life already. Probably without even knowing it.
So, what is artificial intelligence? Well, for me it is a set of processes that when combined give the illusion to a human of intelligence. I say "illusion" because as yet, computers are unable to make intelligent decisions entirely on their own. To do this they would need to be conscious and we are some way off this, it may indeed be impossible.
On this point I think it would be interesting to add a random generator to help developers break up their code. Let me explain. I have a robomower that is cutting my lawn 10 hours a day, 7 days a week. I wondered however if at some point in the future, it might start to leave trails on the lawn. Afterall, if I never move the perimeter wire it will eventually begin repeating its route. That is unless somehow it can fetch a random number from somewhere once a day in order to change the standard angle it rotates on. This would in effect mean that it never repeats a route.
A random number could be created quite easily using a mechanical process connected to a computer running a web server. A tidal measure for instance or wind pressure indicator.
I myself am interested in looking at machine learning (ML) to help predict open rates, click through rates and conversions from email campaigns sent by Emailmovers and Contact Enhance or perhaps eventually on behalf of our customers. If #ML can predict who will open an email (cold or hot) then it will effectively reduce the volume of emails we need to send which will in effect reduce our marketing costs.
Katie King spoke about her book AI in Marketing which I intend to dive into at some point over the next few weeks. You can get a copy here www.koganpage.com/AI-in-marketing.
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YouTube Channel Launch
If you want to see my mouth moving and words coming out then you can now subscribe to my channel on YouTube by clicking on the following link - http://www.youtube.com/c/DuncanGledhill. I will be vlogging about Email Marketing so if you are finding email a troublesome channel then you subscribe now.
The Email Guy
In 2003, I founded Emailmovers and soon became the "the email guy". Not so long after, my brother and now business partner came on board and eventually took over running the business on a day to day basis.
I now focus on generating awareness of the Emailmovers brand as the UK's leading full service Email Marketing Agency using:
I enjoy working as part of a very small team and very much love what I do. Speaking to people, face to face, means the World to me. I love digital, but at the end of the day, it's a means to an end. I much prefer face to face.
To help me network more effectively I founded Digital Entrepreneur in 2010 and each month since have organised a number of different small private networking events lovingly referred to as "DigiDinners" to help me and the 20 odd members of Digital Entrepreneur stay abreast of advances in technology, specifically, marketing technology.
One of the projects I have been working on since 2016 is contactenhance.com. Contact Enhance is an app that suggests lookalike business prospects based on existing profiled business contact data.
I intend to update this blog more regularly now (at least once a week) with posts about the people I have met and the things I have learn't.
Passionate about family, technology and anything to do with email marketing.