AI in Marketing

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Artificial Intelligence (AI) appears to be here to stay which means that whether you like it or not, you will probably have experienced #AI at some point in your life already.  Probably without even knowing it.

So, what is artificial intelligence?  Well, for me it is a set of processes that when combined give the illusion to a human of intelligence.  I say "illusion" because as yet, computers are unable to make intelligent decisions entirely on their own.  To do this they would need to be conscious and we are some way off this, it may indeed be impossible.

On this point I think it would be interesting to add a random generator to help developers break up their code.  Let me explain.  I have a robomower that is cutting my lawn 10 hours a day, 7 days a week.  I wondered however if at some point in the future, it might start to leave trails on the lawn.  Afterall, if I never move the perimeter wire it will eventually begin repeating its route.  That is unless somehow it can fetch a random number from somewhere once a day in order to change the standard angle it rotates on.  This would in effect mean that it never repeats a route.

A random number could be created quite easily using a mechanical process connected to a computer running a web server.  A tidal measure for instance or wind pressure indicator.

I myself am interested in looking at machine learning (ML) to help predict open rates, click through rates and conversions from email campaigns sent by Emailmovers and Contact Enhance or perhaps eventually on behalf of our customers.  If #ML can predict who will open an email (cold or hot) then it will effectively reduce the volume of emails we need to send which will in effect reduce our marketing costs.

Katie King spoke about her book AI in Marketing which I intend to dive into at some point over the next few weeks. You can get a copy here www.koganpage.com/AI-in-marketing.

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